Florida International University

PIL CURE – Florida International University needed PIL experiential marketing services for two projects. As sponsors of the Coconut Grove Arts Festival, they needed assistance with event management. Second, they needed us to launch an on-campus advertising campaign that encourages students to attend a financial literacy campaign.

After reviewing the creative brief, we developed a CGAF x FIU campaign that consisted of palm cards, festival booth designs, and branded games and giveaways for attendees. For the finance event, we designed an email template and social media for the school to distribute school wide.

THE RESULTS – Both campaigns achieved great success. The booth had extremely high foot traffic. By the close of the festival, FIU gave away all of their branded giveaways; while the email campaign resulted in a great student turn out at the event.